Blue is the new Black

The popularity of the color blue in both clothing and accessories continues this Spring and Summer season.  Maybe it is because blue symbolizes the sky and the ocean or that people feel its calming effects.  Either way, we are enjoying “blue” too.  We find ourselves wearing more blue than black and our customers are asking for more jewelry with blue stones.  Sapphires, Aquamarine, Lapis, and even Fluorite are high in demand.  That’s why we’re creating new designs using these different stones, whether set in 24k gold vermeil, sterling silver, or brass. We wanted to explore the meaning behind these gemstones, to see if that explains why people gravitate toward “blue” colored stones.  And this is what we learned: Sapphires: Blue sapphire is the birthstone for September and is said to bring joy, wisdom, and peace to those who wear it.  Considered a calming stone, sapphires are appreciated for their beauty.  Blue sapphires are often used in engagement rings as it represents constancy.  Sapphires come in a variety of other colors as well, including white and yellow. Aquamarine: These gemstones are coveted by women all over the world because of the stones beautiful blue color. . Aquamarine stones can range in color from a lighter to a deeper, rich hue.  In ancient times, it was believed that just the color of the stone enhanced feelings of trust, harmony and friendship. Lapis: This gemstone is named after “lapis”, the Latin word for stone and the Arabic word for blue. In ancient times Egyptian and Persian royalty wore lapis as an amulet to deter danger.  A lapis stone necklace can also strengthen the immunity of the wearer. Fluorite: This mineral is known for its wide range of colors – from blue, purple, green yellow and its’ glassy luster. Fluorite is known to be the most powerful healing stone, especially for strengthening bone tissue. It is also known for bringing peace and calm to a troubled mind.  A rare stone, many women are attracted to its special beauty. Here are some other thoughts on why blue continues to reign:
  • Blue complements many outfits and skin tones.
  • Blue scarves can provide a color spark to the currently popular white shirt.
  • Sapphires, Aquamarines, Lapis and Fluorite are eye-catching  in diverse metal settings, be it silver, gold, or accented with diamonds.
  • Blue is a softer color than black, yet similarly neutral and is a perfect base alternative in Spring and Summer
So whether it is a pair of earrings, necklace, bracelet, or ring in a shade of blue, or a cotton, silk, or pashmina scarf, visit to find the "blue" that is right for you!

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